Connecting with the consumers’ emotions and optimising their comfort while shopping has become the key when it comes to designing customer-centric memorable experiences. Customers want to feel special and have the same experiences and emotions in both online and offline worlds.How can we complement the physical and the virtual world?Will they continue to coexist?
The large volumes of data and their detailed analysis help us improve the customer experience. This makes it easier anticipate their needs with a "surprise" effect in order to obtain an emotional connection and customer loyalty.
Multi-channel strategies both simplify and unify the customer experience in their life cycle in a more efficient way, and social networks are no longer just marketing tools, but have also become essential across the value chain.
Discover from the retail sector’s perspective:
As a source of inspiration and to help you to become acquainted with the sector's highly-innovative solutions, we will provide you with a 4-day accreditation for the Mobile World Congress, where you will take a guided tour of the stands of several selected companies.
Session 1 ‒ Tour Feb 27 (13:00‒18:00h)
Session 2 ‒ March 20 (09:00 ‒ 14:00)
Session 3 ‒ March 21 (09:00 ‒ 14:00)
In collaboration with:
General Manager and Academic Colaborator
RocaSalvatella and ESADE
Programme Director, Digital Transformation
Mobile World Capital Barcelona
Growth & Marketing Expert
Regional Business Director
Pangea Travel Store
Burberry Ex-Global Director of Retail Experience