This experience is organised in collaboration with ACCIÓ and offers an important discount for a group of selected companies. If you are interested in participating, please contact via firstname.lastname@example.org. If you don’t have a formal invitation to this event your registration will not be confirmed.
Consumers are changing the rules of the game, making it necessary to create new features. They want to have the same experiences and feel the same emotions in the online and offline worlds.
How can the physical and virtual worlds complement each other? Will they continue to coexist?
The store experience is being reinvented to adapt to new needs. The customisation of services, thanks to data analysis and virtual reality, promotes customer loyalty. At the same time, multi-channel strategies both simplify and unify the customer’s experience during this lifecycle, and social networks are not just marketing tools but have now become an indispensable part of the value chain.
Discover, from the retail sector’s perspective:
To help you take the initiative, you will be provided with a 4-day accreditation for the Mobile World Congress, where you will take a guided tour of the stands of several selected companies to see highly innovative solutions for dealing with customers.
You can also take part in the optional brokerage event that ACCIÓ will hold during the Congress, where you will directly meet potential partners (whether customers or suppliers, depending on your needs).
Session 1 - 20. Feb (08:45 - 14:00h)
Session 2 - 26. Feb or 01. Mar
Guided tour (2h 30'): Discover real innovative solutions and their impact on business
In collaboration with:
General Manager and Academic Colaborator
RocaSalvatella and ESADE
Programme Director, Digital Transformation
Mobile World Capital Barcelona
Innovation Strategy & Management Expert
Mobile World Capital Barcelona Collaborator
Growth & Marketing Expert
VP Business Operations