The Revolution of the Digital Experience - Mobile World Congress

20. Feb, 26. Feb ó 01. Mar

1,000.00 €

Learn how to attract and engage consumers through digital technology. Turn your business into a customer-centric digital organisation

This experience is organised in collaboration with ACCIÓ and offers an important discount for a group of selected companies. If you are interested in participating, please contact via If you don’t have a formal invitation to this event your registration will not be confirmed.


Consumers are changing the rules of the game, making it necessary to create new features. They want to have the same experiences and feel the same emotions in the online and offline worlds.

How can the physical and virtual worlds complement each other? Will they continue to coexist?

The store experience is being reinvented to adapt to new needs. The customisation of services, thanks to data analysis and virtual reality, promotes customer loyalty. At the same time, multi-channel strategies both simplify and unify the customer’s experience during this lifecycle, and social networks are not just marketing tools but have now become an indispensable part of the value chain.

Discover, from the retail sector’s perspective:

  • New trends and changing needs in the digital age.
  • New models of relationship between the various actors and the creation of new ecosystems.
  • How to improve the business's products and services (B2B/B2C) with the latest innovations and technological breakthroughs relevant to the sector.
  • How to optimise internal business processes to gain agility and efficiency.
  • Success stories which provide clear examples and help to draw up courses of action in the sector.
  • Windows of opportunity for your company, through specialised workshops.

To help you take the initiative, you will be provided with a 4-day accreditation for the Mobile World Congress, where you will take a guided tour of the stands of several selected companies to see highly innovative solutions for dealing with customers.

You can also take part in the optional brokerage event that ACCIÓ will hold during the Congress, where you will directly meet potential partners (whether customers or suppliers, depending on your needs).


Session 1 - 20. Feb (08:45 - 14:00h)

  • Customer experience in the digital age
  • Creating valuable experiences in the digital age
  • Workshop: The new taxonomy of the retail value chain
  • Real cases
  • Round table: How to transform and customise the customer experience

Session 2 - 26. Feb or 01. Mar

Guided tour (2h 30'): Discover real innovative solutions and their impact on business

  • 01. Mar - Group 1 Morning (10:30 - 13:45h)
  • 26. Feb - Group 2 Afternoon (14:45 - 18:00h)

In collaboration with:

20. Feb
mVenturesBcn - Pier 01
Plaça de Pau Vila, 1
26. Feb or 01. Mar
Catalan Pavilion
Mobile World Congress
Fira de Barcelona - Gran Via

Get to know the experts

Marc Cortés

Marc Cortés

General Manager and Academic Colaborator

RocaSalvatella and ESADE

Carlos Cuffí

Carlos Cuffí

Programme Director, Digital Transformation

Mobile World Capital Barcelona

Albert Castelltort

Albert Castelltort

Innovation Strategy & Management Expert

Mobile World Capital Barcelona Collaborator

Pol Hortal

Pol Hortal

Growth & Marketing Expert

MWCB Collaborator

Alberto Cuevas

Alberto Cuevas

VP Business Operations


Rodolfo Casero

Rodolfo Casero

Regional Manager

Leroy Merlín

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