Program
Retail

The digital experience revolution - Mobile World Congress

24, 28. Feb
Barcelona
Spanish

1,000.00 €

Know how to attract and engage with consumers through digital technology.

Overview

Meet the connected shooper to o er him exceptional customer experiences.

People consume and relate to each other in a connected way. Consumers want to reach out to services at any time and in any place whilst demanding unique and personalized o ers. Today’s customer experience is much more than just the mere purchase and, increasingly, is requiring new services and exceptional value propositions.
In order to achieve a global overview around the challenge of the connected consumer this course will help you to learn:

  • How is the new digital consumer and how to connect with him.
  • How to improve performance by providing omni-channel experiences.
  • How to engage consumers with VR, interactive screens or smart shopwindows.
  • How is the o ering chages by hyper-segmentation and real-time-bidding.
  • Which pionner solutions are startups developing to disrupt the retail arena.
  • How to design consumer-oriented services and business models.

To help you move forward towards action, you will get a 4-day pass to the
Mobile World Congress, where you will engage in a tour through selected stands to see and experience highly innovative solutions to engagewith your customers.

You can also participate in the optional brokerage event which will be held during the Mobile World Congress by ACCIÓ, where you will directly meet potential business partners (either as customers or suppliers, depending on your needs).

Meet the new digital consumer, understand how to attract and engage with him... Make him your loyal client.

Calendar

Session 1

  • New engagement models for a new digital consumer
  • Designing digital experiences to increase value and business
  • Knowing how startups are disrupting services and business in retail sector (3 real cases)
  • Workshop
  • Generating value across the customer journey Corporate Venturing as a driver for innovation and growth

Session 2
Mobile World Congress

  • Guided Tour: Know innovative solutions to better engage with your customer

In colaboration with:


Venues

24. Feb
mVenturesBcn - Pier 01
Plaça de Pau Vila
28. Feb
Mobile World Congress
Fira de Barcelona - Gran Via

Get to know the experts

Adrià Batlle

Adrià Batlle

Venture Builder Director

InnoCells by Banco Sabadell

Marc Cortés

Marc Cortés

General Manager and Academic Colaborator

RocaSalvatella and ESADE

Gerard Vélez

Gerard Vélez

Digital Transformation Director

RocaSalvatella

Carlos Cuffí

Carlos Cuffí

Programme Director, Digital Transformation

Mobile World Capital Barcelona

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