The digital experience revolution

27. Feb

300.00 €

Know how to attract and engage with consumers through digital technology. Be a customer-centric organization.


Meet the connected shooper to offer him exceptional customer experiences.

People consume and relate to each other in a connected way. Consumers want to reach out to services at any time and in any place whilst demanding unique and personalized offers. Today’s customer experience is much more than just the mere purchase and, increasingly, is requiring new services and exceptional value propositions.

In order to achieve a global overview around the
challenge of the connected consumer this programme will help you to learn:

  • How is the new digital consumer and how to connect with him.
  • How retailers improve performance by providing unique omni-channel experiences.
  • How digital technologies such as virtual reality, interactive screens or smart shopwindows boost customer engament.
  • How is changing the offering by hyper-segmentations and tailored real-time-bidding.
  • What pionner solutions are start-ups developing to disrupt the retail arena.

Price includes a 3-day pass to 4YFN. The start-up solution discovery is delivered
through a guided tour inside 4YFN, the flagship event of global innovative start-ups, to meet innovative solutions across the shopper experience.

The digital era is defining new rules to attract and build relationships with consumers. New ways to surprise them, make them feel unique and build a loyal long-term relationship. A winning solution to generate memorable experiences and ensure tomorrow's business results.

Meet the new digital consumer, understand how to attract and engage with him... make him your loyal client.


  • New engagement models for a new digital consumers
  • Empathizing with the consumer to design new services and generate new business
  • Guided tour: 4YFN - Fira de Barcelona Montjuïc 
  • Generating value across the customer journey
  • Corporate Venturing as a driver for innovation and growth (mVentures stand)
  • Networking cocktail

In colaboration with:


27. Feb
4YFN (start-up event)
Fira de Barcelona - Montjuïc
Avinguda de la Reina Maria

Get to know the experts

Adrià Batlle

Adrià Batlle

Venture Builder Director

InnoCells by Banco Sabadell

Marc Cortés

Marc Cortés

General Manager and Academic Colaborator

RocaSalvatella and ESADE

Eduard Dalmau

Eduard Dalmau

Digital Strategy Director


Gerard Vélez

Gerard Vélez

Digital Transformation Director


Carlos Cuffí

Carlos Cuffí

Programme Director, Digital Transformation

Mobile World Capital Barcelona

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