In a dynamic context with rapidly evolving requirements from the market and from patients, digital transformation offers many new opportunities for companies in the pharmaceutical industry to exploit their competitive advantages through the use of digital technologies. Patients are moving away from being passive health care recipients to becoming active value-seeking customers, Digital Therapeutix is redefining their relationship with health, offering preventive, trouble-free and real-time access to health monitoring programmes and technologies such as Blockchain are not simply acting as an add-on to traditional business models but completely revolutionising the way in which pharmaceutical companies can manufacture and track their products.
This programme is organised for the leadership team of a leading Spanish international pharmaceutical company and consists of three sessions. The first part session will provide an overview of the health sector:
The second session is a guided tour through the most relevant stands of Healthio’s Health Management and Clinical Innovation Forum where we touch upon four innovative areas: the future of healthcare, medical innovations, the consumer health living lab and live operations.
The third, and final session, involves a guided tour of Barcelona Tech City, recognized as one of the top global innovation hubs. This will provide a good insight into how global technology ecosystems work and how organisations (entrepreneurs, start-ups, accelerators, company builders, etc.) are partnering to accelerate growth.
Session 1 - 04. Oct (09:00 - 14:15h)
Session 2 (Tour) - 18. Oct
Guided tour of Healthio with the aim of learn about the latest trends of the healthcare sector.
Session 3 (Tour) - 26. Oct (12:00 - 13:35h)
Guided tour of Pier01.
Growth & Marketing Expert
Host MWCB & Digital Programme Director
Operations & Business Development
Advances In Surgery