Program
Healthcare

Reimagining healthcare in the digital era

04. Oct, 18. Oct, 26. Oct 2018
Barcelona
English

Discover how digital technologies can be used as lever to exploit opportunities in the pharmaceutical industry.

Overview

In a dynamic context with rapidly evolving requirements from the market and from patients, digital transformation offers many new opportunities for companies in the pharmaceutical industry to exploit their competitive advantages through the use of digital technologies. Patients are moving away from being passive health care recipients to becoming active value-seeking customers, Digital Therapeutix is redefining their relationship with health, offering preventive, trouble-free and real-time access to health monitoring programmes and technologies such as Blockchain are not simply acting as an add-on to traditional business models but completely revolutionising the way in which pharmaceutical companies can manufacture and track their products. 

 

This programme is organised for the leadership team of a leading Spanish international pharmaceutical company and consists of three sessions. The first part session will provide an overview of the health sector: 

 

  • What the current trends are and what digital opportunities they offer.
  • How pharmaceutical companies can respond to these opportunities.
  • Success stories to learn first-hand, how digital companies in the health sector are addressing the opportunities of the digital era
  • A methodology to outline a roadmap for digital transformation through a hands-on workshop.

 

The second session is a guided tour through the most relevant stands of Healthio’s Health Management and Clinical Innovation Forum where we touch upon four innovative areas: the future of healthcare, medical innovations, the consumer health living lab and live operations. 

 

The third, and final session, involves a guided tour of Barcelona Tech City, recognized as one of the top global innovation hubs. This will provide a good insight into how global technology ecosystems work and how organisations (entrepreneurs, start-ups, accelerators, company builders, etc.) are partnering to accelerate growth.

 

Agenda

Session 1  - 04. Oct (09:00 - 14:15h)

  • Digital Transformation Trends
  • Real cases
  • Round table: Challenges an opportunities in the digital era
  • Workshop

Session 2 (Tour) - 18. Oct

Guided tour of Healthio with the aim of learn about the latest trends of the healthcare sector.

Session 3 (Tour) - 26. Oct (12:00 - 13:35h)

Guided tour of Pier01.


Venues
04. Oct
Pharmaceutical Company Offices
Barcelona
Tour 18. Oct
Healthio 
Fira Gran Via - Montjüic
Barcelona
Tour 26. Oct
mVentures-Pier01
Plaça de Pau Vila
Barcelona

Get to know the experts

Pol Hortal

Pol Hortal

Growth & Marketing Expert

MWCB Collaborator

Rocío Mena

Rocío Mena

Host MWCB & Digital Programme Director

Ogilvy

Ikuska Sanz

Ikuska Sanz

Operations & Business Development

SocialDiabetes

Raja Sharif

Raja Sharif

CEO

FarmaTrust

Rodrigo Menchaca

Rodrigo Menchaca

CEO

Advances In Surgery

Jordi Serrano

Jordi Serrano

Co-Founder

Healthio

Share programme