Currently, we are fully immersed in the rollout of a series of disruptive technological processes which have a clear impact on our environment and behaviour.
Connectivity has simply multiplied exponentially.Initially, it was limited to companies and institutions, but nowadays it extends to a significant part of society, tourists, visitors, and even everyday objects.
In this context, there is an obvious challenge for in-destination tourism companies to take advantage of the opportunities offered by digital transformation and the technology supporting it.
As traditional tourists have been transformed into connected tourists, companies in the sector play a leading role in incorporating digital reality into their products and services and in redesigning their business models.
Session 1 - Framework:
Session 2 - Focus on business:
Session 3 - Focus on the consumer:
Session 4 - Experience:
In colaboration with:
Director of Research in Data Science
General Manager and Academic Colaborator
RocaSalvatella and ESADE
Senior Lecturer of Information Systems
IESE Business School
Founder & Director
Ideas for Change
Programme Director, Digital Transformation
Mobile World Capital Barcelona