Program
Health / Life science

Mobile Thinking Days - Digital Health

9, 10, 18 y 23. Feb 2016
Barcelona

4,000.00 €

From Traditional Health to Connected Health: New Business Strategies

See summary of the programme

Overview

Currently, we are fully immersed in the rollout of a series of disruptive technological processes which have a clear impact on our environment and on our way of behaving, communicating and using services.

Connectivity has simply multiplied exponentially.Initially, it was limited to companies and institutions, but nowadays it extends to a significant part of society and even everyday objects.

In this context, there is an obvious challenge for health companies to take advantage of the opportunities offered by digital transformation and the technology supporting it.

As the traditional health ecosystem has been transformed into a connected system, health sector companies play a leading role in incorporating digital tools into their products and services, in redesigning their business models, and in developing new systems for relating to patients and their environment.

 

Calendar

Session 1 - Framework:

  • The context of economy and healthcare in Spain.Healthcare models
  • Consumerisation and digital density
  • The digital transformation of the healthcare sector
  • Alienation of the digital client:Google Case
  • Digital health workshop (I)
  • Visit exhibition (CCCB)

Session 2 - Focus on business:

  • Organisation of health resources
  • Converting Gigabytes into decisions:Big Data & Personal Data (Internet of Things)
  • Technology applied to chronic diseases
  • Mobile technology and trends
  • @Pentagrowth
  • Digital health workshop (II)

Session 3 - Focus on the patient:

  • Vueling Customer Journey:Vueling Case
  • The power of social networks:Baix Llobregat Case
  • Blue Button Case
  • Innovation in the healthcare sector
  • Hospital Safari (Sant Joan de Déu Hospital), The Liquid Hospital Initiative

Session 4 - Experience:

  • The digital transformation in my business: keys to know how and when to act
  • Mobile World Congress Safari
  • Digital health workshop (III)
  • The digital mindset: beyond technological trends
  • End of programme


In colaboration with:


Venues
Session 1
09. Feb
IESE Business School
Av. de Pearson, 21
Barcelona
Session 2 
10. Feb
Mobile World Center
Carrer de Fontanella, 2
Barcelona
Session 3
18. Feb
Recinte Modernista de Sant Pau
Carrer Sant Antoni Maria Claret, 167
Barcelona
Session 4
23. Feb
Mobile World Congress & 4YFN
Fira de Barcelona - Gran Via
Barcelona

Get to know the experts

Nuria Oliver

Nuria Oliver

Director of Research in Data Science

Vodafone

Genís Roca

Genís Roca

President Partner

RocaSalvatella

Gerard Vélez

Gerard Vélez

Digital Transformation Director

RocaSalvatella

Josep Comín

Josep Comín

Director del Programa de Insuficiencia Cardiaca

Hospital del Mar

Javier Zamora

Javier Zamora

Senior Lecturer of Information Systems

IESE Business School

Javier Creus

Javier Creus

Founder & Director

Ideas for Change

Carlos Cuffí

Carlos Cuffí

Programme Director, Digital Transformation

Mobile World Capital Barcelona

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