In the digital age, the enormous supply, along with increased global competition and new customer needs are forcing many industries to reinvent themselves and seek new ways of differentiation."Barcelona Innovation Hub" has started a programme aimed at the Travel sector, in which different players will find a place to connect, collaborate and share knowledge so as to find innovative solutions to common challenges in the sector.
In order to be part of this initiative led by Mobile World Capital in collaboration with numerous associations, trade organisations, institutions, corporations, SMEs and start-ups of the Travel sector, this first GoingDigital programme is being launched.
A programme in which industry experts offer an insight into the latest trends in collaborative innovation, explain how their organisations are addressing these new opportunities and where a workshop format methodology is applied to experience first-hand the benefits of this type of strategic partnership. A first programme for connecting, becoming aware of the need to think differently, and laying the foundations for future programmes, in which important hubs, ecosystems and international innovation events are visited and the necessary tools are offered to lead change.
Discover from the Travel sector perspective:
Don't be left behind; be part of a community willing to innovate and make a difference.
23 October Session (9 am‒2.15 pm)
In collaboration with:
Growth & Marketing Expert
Host MWCB & Digital Programme Director
Head of Open Innovation Programmes
CEO & Founder