Companies don’t digitally transform themselves.
It is the people in the organization who drive and enable change. Without them change cannot and will not happen.
Digital Transformation success will come to those companies who understand the importance of engaging the entire organization in the transformation journey, creating an appetite for innovation, risk and agile experimentation, as well as attracting and developing top talent.
In this context, GoingDigital OPEN offers a viewpoint from a multi-sector perspective where experts and executives share, in an intimate environment, their insights and personal experiences in leading the change.
The session will start with an overview of the key trends, challenges and opportunities of the existing digital environment by Carlos Cuffí, Digital Transformation Director of Mobile World Capital Barcelona.
The keynote speech is delivered by Claro Partners, experts in business innovation and service design. Gunes Kkobag, Senior Innovation Associate and Caterina Conte, Strategic Innovation Manager will provide insights as to how organizations are successfully leading digital transformation by ensuring alignment.
Three executives who are leading digital transformation in their companies share their experiences, knowledge and considerations. Three exceptional professionals from consulting, FMCG, beverages and catering sectors will be present:
After listening to the experts' keys to success, we will invite you to take part in a participatory round table and raise questions, express your thoughts and share your opinions on the topics discussed during the session.
The GoingDigital OPEN will end with a Networking session including coffee and snacks; in this informal context, small group conversations can be extremely enriching.
Are you prepared to lead the change? We look forward to seeing you.
Real cases (10:15-11:00h):
Experts panel (11:00-11:30h)
In colaboration with:
Programme Director, Digital Transformation
Mobile World Capital Barcelona
Senior Innovation Consultant
Digital Transformation Director
Ecommerce and New Business Director
Digital Marketing Director and Founder of Talent Clue
Design Research & Strategy