Digital Transformation - Organization and culture in the Digital Era

14. Dic

Build a digital culture and lead your organization on a digital transformation journey towards success


Companies don’t digitally transform themselves.

It is the people in the organization who drive and enable change. Without them change cannot and will not happen.

Digital Transformation success will come to those companies who understand the importance of engaging the entire organization in the transformation journey, creating an appetite for innovation, risk and agile experimentation, as well as attracting and developing top talent.

In this context, GoingDigital OPEN offers a viewpoint from a multi-sector perspective where experts and executives share, in an intimate environment, their insights and personal experiences in leading the change.

The session will start with an overview of the key trends, challenges and opportunities of the existing digital environment by Carlos Cuffí, Digital Transformation Director of Mobile World Capital Barcelona.

The keynote speech is delivered by Claro Partners, experts in business innovation and service design. Gunes Kkobag, Senior Innovation Associate and Caterina Conte, Strategic Innovation Manager will provide insights as to how organizations are successfully leading digital transformation by ensuring alignment.

Three executives who are leading digital transformation in their companies share their experiences, knowledge and considerations. Three exceptional professionals from consulting, FMCG, beverages and catering sectors will be present:

  • Laura Gil: Digital Transformation Director (Damm)
  • Toni Gimeno: Inbound Recruiting Leader (Adecco Group)
  • Javier González : Ecommerce and New Business Director, Danone Waters (Danone)

After listening to the experts' keys to success, we will invite you to take part in a participatory round table and raise questions, express your thoughts and share your opinions on the topics discussed during the session.

The GoingDigital OPEN will end with a Networking session including coffee and snacks; in this informal context, small group conversations can be extremely enriching.

Are you prepared to lead the change? We look forward to seeing you.


Conference (09:30-10:15h):

  • Carlos Cuffí, Digital Transformation Director (Mobile World Capital)
  • Gunes Kocabag, Senior Innovation Consultant (Claro Partners)

Real cases (10:15-11:00h):

  • Laura Gil, Digital Transformation Director (Damm)
  • Toni Gimeno, Digital Marketing Director and Founder of Talent Clue (The Adecco Group)
  • Javier González, Ecommerce and New Business Director (Danone Waters)

Experts panel (11:00-11:30h)

Networking (11:30-12:00h)

In colaboration with:


14. Dic
mVenturesBcn - Pier01
Plaça de Pau Vila, 1

Get to know the experts

Carlos Cuffí

Carlos Cuffí

Programme Director, Digital Transformation

Mobile World Capital Barcelona

Gunes Kocabag

Gunes Kocabag

Senior Innovation Consultant

Claro Partners

Laura Gil

Laura Gil

Digital Transformation Director


Javier González

Javier González

Ecommerce and New Business Director

Danone Waters

Toni Gimeno

Toni Gimeno

Digital Marketing Director and Founder of Talent Clue

Adecco Group

Caterina Conte

Caterina Conte

Design Research & Strategy

Claro Partners

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