The transformation of traditional tourists into connected tourists presents companies from this sector and others in the area of culture a "smart" city setting with a great opportunity to assess new business models, products and services.
The most innovative and disruptive technology and the new technological hubs have become tools that make it possible for companies to establish a more personalised and bidirectional connection with their customers.
Companies can improve their performance and profits, optimise their operations and evolve from a mindset solely focused on the product to a service-oriented approach.
Discover from the tourism sector’s perspective:
To help you take the initiative, you will be provided with a 4-day accreditation for the Mobile World Congress, where you will take a guided tour of the stands of several selected companies to see highly innovative solutions for dealing with customers.
Session - 22. Feb (08:45 - 14:00h)
Guided tour - 27. Feb
Guided tour (2h 30'): Discover real innovative solutions and their impact on business
In collaboration with:
General Manager and Academic Colaborator
RocaSalvatella and ESADE
Responsable Projectes Estratègics en Direcció de Turisme.
Ajuntament de Barcelona
Programme Director, Digital Transformation
Mobile World Capital Barcelona
Innovation Strategy & Management Expert
Mobile World Capital Barcelona Collaborator
Growth & Marketing Expert
Founder & CEO