Digital Transformation - Business Models in the Digital Age

19. Oct

Discover how to reinvent yourself to face the new business models in the digital age


Digital transformation implies new challenges for people and companies. In order to survive this new era, they must be reinvented.

To be able to face up to this change, it is very important to be personally aware of what is happening, so as to have the required business and technology management skills.

In this new business context, it is not just a matter of digitising processes, but of moving forward to more innovative business models:understanding market trends, how to deal with them flexibly and competitively, defining new organisational skills, knowing the most effective digital tools for our projects and how to implement them.

This GoingDigital Open will help you understand the keys to these new business models and learn firsthand, through real cases, how different companies have faced up to this challenge.



  • Levers of digital value leading to “new business models”
  • New business models: people and purpose
  • Real case:breaking into traditional finance
  • Real case:digital transformation in consumer health
  • Open round-table:successfully leading a model change
  • Networking coffee

In colaboration with:


19. Oct
mVenturesBcn - Pier01
Plaça de Paul Vila, 1, 08039

Get to know the experts

Carlos Cuffí

Carlos Cuffí

Programme Director, Digital Transformation

Mobile World Capital Barcelona

Patricia Jordà

Patricia Jordà

Director of Corporate Strategy


Eleazar Santos

Eleazar Santos


Good Rebels

Yago Llaquet

Yago Llaquet

Head of Digital Transformation


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