Digital transformation implies new challenges for people and companies. In order to survive this new era, they must be reinvented.
To be able to face up to this change, it is very important to be personally aware of what is happening, so as to have the required business and technology management skills.
In this new business context, it is not just a matter of digitising processes, but of moving forward to more innovative business models:understanding market trends, how to deal with them flexibly and competitively, defining new organisational skills, knowing the most effective digital tools for our projects and how to implement them.
This GoingDigital Open will help you understand the keys to these new business models and learn firsthand, through real cases, how different companies have faced up to this challenge.
In colaboration with:
Programme Director, Digital Transformation
Mobile World Capital Barcelona
Director of Corporate Strategy
Head of Digital Transformation