New opportunities for digital transformation in the Retail sector

19. Feb 2019 & MWC'19

1,100.00 € tax excl.

Discover, from a strategic point of view, how to develop your business to meet the needs of this sector.


Engaging the customer, designing intelligent and sustainable products, offering quality, customising, creating a single-channel experience and at the same time being agile are some of the challenges facing the retail sector. Digitisation has evolved towards analytical intelligence making it possible to predict behaviour and towards technological solutions that can redefine the model of customer relations.

It is essential to invest in digital solutions that are aligned with the strategic objectives of the organisation. To this end, in addition to offering an insight into the latest trends and opportunities provided by the digital era, a workshop methodology has been developed for decision-making. Discover, from the retail sector perspective:

  • What the current trends are and the digital opportunities they offer.
  • How new technologies can respond to these opportunities.
  • Success stories to learn first-hand how companies in the sector have addressed their transformation; what their challenges and solutions have been.
  • A methodology for charting a roadmap of digital transformation through specialised workshops, using strategy as a driver for change.

To conclude, we will take a guided tour of the stands of Mobile World Congress 2019 with a selection of companies offering the most innovative solutions.

You can also take part in the optional Brokerage Event that ACCIÓ will hold during the Congress, where you will meet in person potential partners, either customers or suppliers, depending on your needs.


Sessió 1 - 19. Feb (9:00h - 14:00h)

  • Tendències en transformació digital
  • La transformació digital en el sector retail com a resposta a les necessitats actuals
  • Casos reals
  • Taula rodona
  • Workshop

Sessió 2 - 26-28. Feb (per confirmar)

Tour guiat.

In collaboration with:

19. Feb
mVenturesBcn - Pier 01
Plaça de Pau Vila, 1
26-28. Feb (to be confirmed)
Mobile World Congress
Fira de Barcelona - Gran Via

Get to know the experts

Ignacio Alonso

Ignacio Alonso

Chief Marketing & Sales Office & Strategy


Rolando Ober

Rolando Ober

Digital Programme Management Office

Pepe Jeans

Carles Gómara

Carles Gómara

Deputy Director of Innovation & Mobile International Program


Share programme