Data as a New Key to Agricultural Digital Transformation

21. Feb & MWC'19
Lleida, Barcelona

1,100.00 € tax excl.

Discover how to use data to implement a strategy that will drive your organisation towards a more precise agriculture.


The digitalisation of society and customers’ new needs demand greater speed, quality, personalisation and sustainability. In order to address digital transformation and lead the change in Agriculture 4.0, a strategic perspective is essential.

The Cluster of Agricultural Production Means –FEMAC–, along with its members and collaborators, are committed to leading digital transformation in the Spanish agricultural sector.

Besides offering a general overview of the latest trends and technologies, a specific workshop methodology is being developed to facilitate decision-making. The opportunities provided by new technologies are endless: from optimising monitoring processes, remote sensing, robotics and the use of autonomous vehicles, to improving agility, traceability or decision-making through the use of data. A clear insight is essential so as to only invest in those technologies that are really aligned with the strategic objectives of the organisation.

Discover from an agricultural sector perspective::

  • What the current trends are and the digital opportunities they provide.
  • How new technologies can respond to these opportunities.
  • Success stories to learn first-hand how companies in the sector have addressed transformation; what their challenges and solutions have been.
  • A methodology for charting a roadmap of digital transformation through specialised workshops, using strategy as a driver for change.

On completing the workshop, you will take a guided tour of the stands of the Mobile World Congress 2019 from a selection of companies that offer the most innovative solutions in Agriculture 4.0.

The programme includes access to the Brokerage Event that ACCIÓ will hold during the Mobile World Congress 2019, where you will meet in person potential partners (either customers or suppliers, depending on your needs).


Session 1 - 21. Feb (09:30h - 14:30h)

  • Trends in the Agricultural sector
  • Sucess stories
  • Mesa redonda
  • Workshop

Session 2 - 26-28. Feb (to be confirmed)

Guided tour: Discover how to use data for an Agriculture 4.0

In collaboration with:

21. Feb
Parc Científic i Tecnológic de Lleida
26-28.Feb (pte. confirmar) 
Mobile World Congress Barcelona

Get to know the experts

Elisabet Juan

Elisabet Juan

Strategic Innovation Specialist

Barrabés Next

Gabriel Anzaldi

Gabriel Anzaldi

Director Smart Management Systems Unit


Xavi Corbella

Xavi Corbella

Technical Manager


Rubén Arce

Rubén Arce

IT Director

Bodegas Matarromera

Estefanía Hernández

Estefanía Hernández

Business Development Manager


Diego Matheu

Diego Matheu

Culture & Leadership

Talent Republic

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