Alejandro Codina

Chief Digital Officer


#TransformaciónDigital, #Retailer, #BidData, #Digitalización, #SectorTecnología

“We learn, listen and analyse the customer through Big Data so as to see what to do in the future”.

Alejandro Codina is the Digital Area Manager of Mediamarkt and a member of its board in Spain.

He has always been linked to the new technologies retail world and, for almost 10 years, has been working for this distribution chain of electronic consumer goods. He has held various positions of responsibility as Manager and Regional Director of the areas of Madrid and Canary Islands. He currently focuses on the company’s process of digital transformation towards an omnichannel model aimed at user experience.

As far as his academic background is concerned, Alejandro Codina holds a Law Degree from the UAM (Autonomous University of Madrid). He also attended a Management Development Programme at the Henley Business School in the United Kingdom. 

At GoingDigital, Codina shares his experience in the digitisation process towards a multi-channel user-centred approach based on the Mediamarkt case.