Hugo Sánchez/h1>

Chief Operating Officer


#TravelIntelligence, #BigData, #InteligenciaArtificial, #AnalíticadeDatos, #SectorTurismo, #TransformaciónDigital

"The tourism sector is the first one with its entire value chain recorded in digital format".

Hugo Sánchez is Director of Operations at Mabrian, the first artificial intelligence platform applied to travel. It uses Big Data to understand tourism dynamics on a global scale.

He holds a Degree in Philosophy from the University of Barcelona and Master's Degree in Marketing from the UPC. His dedication to technology led him to specialise in analysing the changes that digital transformation can introduce into business and social culture. From this perspective, he leads Mabrian's business development efforts, which aims to be the world's largest source of travel data analysis, to help the tourism industry use Big Data as a source of value and strategy.

At GoingDigital, Hugo Sánchez provides in-depth knowledge of digital transformation of the tourism sector thanks to Big Data analysis.