Marc Cortés

General Manager and Academic Colaborator

RocaSalvatella and ESADE

#EconomíaDigital, #EstrategiaDigital, #DesarrollodeNegocio, #NegocioDigital, #MarketingEstratégico, #TransformaciónDigital

"A manager must understand that technology can accumulate and process millions of data, thus helping them to draw conclusions”.

Marc Cortés is Director of Digital Strategy at RocaSalvatella, a consulting firm specialising in the digital transformation of business.

Having taken a Degree in Law and an MBA from ESADE, he is an expert in business development and digital marketing and, before being a founding partner of RocaSalvatella, he pursued his professional career in major corporations, such as La Caixa or Accenture.

He has combined his professional activity with teaching at ESADE for 15 years, where he teaches subjects in digital business and strategic marketing. He is also the author of several reference books in the sector, such as Iníciate en el Marketing 2.0 (Get Started in Marketing 2.0) (2009) and Nanoblogging(2009).

At GoingDigital, he brings his experience in the field of digital transformation of companies and corporations.