Genís Roca

President Partner


#TransformaciónDigital, #Bigdata, #CulturaDigital, #Industria4.0, #Innovación, #EconomíaDigital

"Data is the new petroleum and will be the problem, the opportunity and the solution".

Genís Roca is founder and Chairman of RocaSalvatella, a company that gives professional advice to organisations on culture and digital transformation.

With a Degree in Archaeology and an MBA from ESADE, Roca was chosen by the newspaper El Mundo as one of the 25 most influential Spaniards on the Internet in 2013 and 2014. He is a member of Boards of Trustees (Ship2B Foundation), Board of Directors (RACC) and Advisory Councils (Advisory Committee of d-Lab MWC Barcelona, Advisory Council of Digital Transformation of Asepeyo), as well as of several government commissions.

At the same time as being a scientific author and a frequent speaker at major forums of digital transformation, he is also co-author of several books, such as Big Data para directivos (Big Data for Executives) (2015) and Sociedad del conocimiento, tecnología y educación (Society of Knowledge, Technology and Education) (2013).

At GoingDigital, he provides a transcendent and specific insight into digital transformation and the great challenges and perspectives of the Industry 4.0.