Marta Aparicio

eBusiness Director

Selenta Group

#MarketingDigital, #Ecommerce, #SectorViajes, #SectorHospitality, #EstrategiasDigitales, #AnalíticadeDatos, #ComercioElectrónico

"The most effective way to reach travellers from other countries is to be present on as many large travel platforms as possible".

Marta Aparicio is the Digital Business Director at Selenta Group, a chain of hotels with 40 years of experience in Spain which also provides restaurant services and manages facilities related to wellness, leisure and entertainment.

Marta Aparicio holds a Degree in Economics from the UPF (Barcelona Pompeu Fabra University) and a Degree in Multimedia from the UPC. She has more than 14 years of experience in marketing and eCommerce. Throughout this time, she has put into practice her knowledge of innovation of digital strategies and data analysis in companies such as LetsBonus, Vueling or Clickair as Head of Digital Marketing for Spain or Latin America.

At GoingDigital, she brings her vast understanding of current digital marketing strategies, concepts and practice in the travel, airline and hotel sectors.