Miquel Bru is an expert in Marketing and Sales in the Health Sector and founder of Made of Genes.
His professional experience began in physiotherapy centres and different hospital units, and later, he developed his career as Consultant in Clinical Medicine.
Along with Oscar Flores, who he met in 2015 while taking an MBA course in ESADE, he launched Made of Genes: the first marketplace for human genome-based applications. Their mission is to provide a personalised medicine based on the patient's DNA: a pioneering initiative which allows patients to have personalised medication and treatment always under the supervision of a healthcare professional.
As an expert at GoingDigital, he puts forward an interesting perspective on how to make use of data as unique as the DNA of a patient to provide a personalised and highly valued service.