Strategy, Content & Marketing Expert.
#MediosdeComunicación, #SectorAudiovisual, #TransformaciónDigital, #BigData, #ExperienciadeUsuario, #InnovaciónTecnológica
Carles Manteca offers advice to companies in the areas of strategy, content and marketing.
Having vast experience of more than twenty years in the media and audiovisual sector, Carles Manteca has worked for some of the most relevant agents in the sector, such as Grupo Prisa, 8tv or Mediapro, although most of his professional activity has been linked to CCMA, where he has been Audience Research Manager, Broadcasting Manager, and Commercial and Marketing Manager of the Corporation. In his last phase in CCMA he was the Director of Broadcasting Quality. From this position, Manteca has also driven the digital transformation of the company, promoting the development of Big Data projects aimed at improving the user experience.
At GoingDigital, he brings his broad knowledge of the audiovisual sector and its process of digital transformation with a focus on user experience and technological innovation.