Silvana Churruca

Director

Payments Innovation Hub

#userexperience #paymentsolutions #fintech #UX #experienciadeusuario #PagosDigitales #Blockchain #cryptocurrency

"In Spain, we talk about payment by 'smartphone' but there is still a very high level of cash”

Silvia Churruca is CEO at Payment Innovation Hub, the Payment Innovation Centre promoted by of CaixaBank, Global Payments Inc., Samsung, VISA and Arval.

She started her career as a User Experience Designer in digital marketing agencies.Very early on, she started working in the usability departments of large clients such as Softonic; later she headed the UX Department of CaixaBank Payments.

In the meantime, she has been sharing her knowledge of User Experience with the students of the Escuela Superior de Disseny (ESDi).

Her enthusiasm and extensive experience as a UX Designer, along with a solid multidisciplinary background, have made her a leader in Digital Transformation.

Currently, Payment Innovation Hub promotes the development of joint R&D&i projects that provide society with the best and most innovative experiences in payment solutions.

At GoingDigital, she contributes her extensive knowledge of User Experience, especially linked, in recent years, to the Digital Transformation in the fintech sector.