Rocío Mena

Host MWCB & Digital Programme Director

Ogilvy

#TransformaciónDigital, #Consultoria, #Marketing, #Innovación, #EstrategiaDigital

"It’s no longer a question of whether to transform or not, but how to do it best to achieve your business goals.".

Rocío Mena is Head of GoingDigital, providing Digital Transformation and Innovation programmes, at Mobile World Capital Barcelona.

Having obtained a Bachelor's Degree in International Business from the University of Warwick and a Master’s Degree in Business Consulting from the Universidad Carlos III of Madrid, Rocío Mena has spent eight years in the world of consultancy, advising clients on how to transform their organisations.Thanks to her work experience on the international scene, she is fluent in five languages (English, Spanish, German, French and Catalan); she has worked in large companies, such as Deloitte Consulting, in addition to start-ups in several sectors, including tourism, health and wellness.

Currently, and having supported the launch of GoingDigital, Rocío Mena defines and develops the strategy of the programme and shares her experience in the digital transformation scenario.