Javier González

Ecommerce and New Business Director

Danone Waters

#TransformaciónDigital, #SectorAlimentación, #Innovación, #B2B, #Ecommerce, #NewBusiness

"I believe the digital transformation of the company is essential to have a short-term competitive advantage and to survive in the medium term.”.

Javier González is Director of eCommerce and New Business at Danone Waters

In his more than 15 years of a professional career at the multinational Danone, Javier González has held numerous positions of responsibility, leading multi-departmental teams dealing with new B2B and B2C business model projects.His extensive experience has led him to be appointed as the company's Business Accelerator Director.

Having obtained a Degree in Economics from the Universidad Alfonso X el Sabio, he is currently studying a Master’s in Digital Business at the International School ISDI.

At GoingDigital, he shares his first-hand experience in the field of digital transformation of the food sector.