Personalised Medicine Turns Healthcare Sector Around

Published : 05/14/2018 17:37:24
Categories : Digital Transformation

Medicine is experiencing a moment of change thanks to digital transformation, Big Data and the endless opportunities that being able to gather, analyse and process users’ genetic information provide us.

The main objective of this new personalised medicine is to succeed in creating new specific treatments that provide customised solutions to each particular case.

In the digital transformation leading to this new personalised medicine, there are many agents involved: from the patient to the healthcare professional, medical facilities and even new P2P platforms in which users share specific information about their state of health.Some of the most relevant are:

The Patient: the Centre of Everything

As Ciechanover, a biologist awarded the Nobel Prize in Chemistry, explained:

“We human beings think we are identical to each other, but we are really much more different than similar.

These differences are hidden in our molecular profiles.This is why the personalisation of healthcare services needs to focus on DNA analysis.The patient becomes a powerful source of information that enables healthcare professionals to create new, unique and personalised solutions for each case and each individual.The major challenge is to protect users by guaranteeing the privacy of personal data and their peace of mind.


The Healthcare Professional: New Skills

This trend in present-day medicine points to a change in the role of healthcare professionals.Although there is a school of thought that believes that technology will replace a number of these professionals, Joan Bigorra, Innovation Director at the Hospital Clínico in Barcelona, states that “doctors will be more necessary than ever to take advantage of the immense possibilities that this offers”.

Personalised medicine has become a challenge for professionals trained in traditional methods since they must not only adapt to the use of new technological tools but also to a new way of treating the patient, which is less focused on control tasks and more on finding solutions.The multitude and variety of data provided by patients become a great ally when it comes to making better decisions and creating tailor-made solutions.


The Data: the Key

Gathering and managing large amounts of data in different formats, such as video, image, text or signals, is key to being able to move forward in this new personalised medicine.Technological advances and the creation of huge chemical libraries facilitate gathering, processing and analysing the large amount of data available to each user efficiently and in real time.

As a matter of fact, the data linked to users’ health are considered to be even more valuable than those of their credit cards.While cards may from time to time be changed, replaced or disappear, the information of their molecular profile does not vary.


Healthcare Centres: a New Ecosystem

Digital transformation has led to numerous changes in healthcare facilities, where physical barriers disappear.It is still necessary for health centres to act as the core of certain healthcare services, including surgical interventions, medical explorations or intensive care, but there are certain control tasks that can be carried out remotely.The Internet of Things makes it possible for patients to carry out monitoring and control tasks remotely and provide professionals with the results, thus optimising expenses and time invested and, at the same time, offering new experiences of value for the patient.

Once again, digital transformation opens the doors to innovation, change and improvement in processes, which pushes us on to take the leap from traditional health to connected health. For this reason, we have decided to devote one of our programmes to sharing our vision and experiences with experts and leading figures in this sector.Sign up to GoingDigital and become part of this change in traditional medicine.