Categories : GoingDigital's
Innovation in the Mobility Sector
Elisabeth Martínez, CEO at Conector Startup Accelerator, does her presentation "Acceleration in the Automotive Sector: From the traditional to the connected vehicle" as part of The Connected Vehicle in the Mobility Business - Mobile World Congress programme, in collaboration with ACCIÓ.
During her talk, Elisabeth Martínez explains the challenges she faces at Conector Startup Accelerator when connecting large companies with start-ups to develop innovative projects. They have already done this for SEAT, creating the Seat Accelerator, and are currently working on the development of the Porsche Accelerator, looking for start-ups that meet the brand’s needs.
Elisabeth Martínez assures that the key to innovation in large companies lies in creating synergies with talented start-ups, even though it is not easy to align both worlds. According to Elisabeth Martínez, there are a number of difficulties, including the ego of large organisations, the speed of decision-making, the different ways of working or the lack of flexibility of large structures. Complete confidence in the team on both sides is necessary for the successful completion of the project.
As one participant in the programme points out: "Start-ups are a speedboat and big companies an oil tanker".
Trends in the Mobility Sector
Adapting traditional systems or large structures to new technology trends is not easy, but Elisabeth Martínez shares 4 key points to face innovation from a large company’s perspective:
She also highlights the main trends in the mobility sector.
Of all the trends that have been considered, Elisabeth Martínez highlights business innovation as the key to the Digital Transformation process and presents three ways to carry it out:
The ideal situation, according to Elisabeth Martínez, is to work on internal and open innovation to keep abreast of what is happening outside.
The Future in the Mobility Sector: What Will the Car of the Future Look Like?
Beyond these features of the future car, Elisabeth Martínez adds that "in the future, transport will be free". The expert anticipates a future where not only will you travel in self-driving, electric and/or shared cars, but trips can be free of charge.
This new reality in mobility will also affect car manufacturers, garages, car parks and petrol stations. All of them will be affected because if the way of moving changes, the design of cities, their regulation, and many other aspects will also change. And business will doubtlessly be also affected. Are you all ready?