Innovation in the Mobility Sector

Published : 05/18/2018 17:40:24
Categories : GoingDigital's

Innovation in the Mobility Sector 


Elisabeth Martínez, CEO at Conector Startup Accelerator, does her presentation "Acceleration in the Automotive Sector: From the traditional to the connected vehicle" as part of The Connected Vehicle in the Mobility Business - Mobile World Congress programme, in collaboration with ACCIÓ.


During her talk, Elisabeth Martínez explains the challenges she faces at Conector Startup Accelerator when connecting large companies with start-ups to develop innovative projects. They have already done this for SEAT, creating the Seat Acceleratorand are currently working on the development of the Porsche Accelerator, looking for start-ups that meet the brand’s needs.


Elisabeth Martínez assures that the key to innovation in large companies lies in creating synergies with talented start-ups, even though it is not easy to align both worlds. According to Elisabeth Martínez, there are a number of difficulties, including the ego of large organisations, the speed of decision-making, the different ways of working or the lack of flexibility of large structures. Complete confidence in the team on both sides is necessary for the successful completion of the project. 


As one participant in the programme points out: "Start-ups are a speedboat and big companies an oil tanker".



Trends in the Mobility Sector


Adapting traditional systems or large structures to new technology trends is not easy, but Elisabeth Martínez shares 4 key points to face innovation from a large company’s perspective:


  •       Being ready for anticipation.
  •       Being open to collaborating in new ecosystems.
  •       Driving change, being at the forefront.
  •       Creating a new value proposal not entirely focused on sales, but rather on integrated services.


She also highlights the main trends in the mobility sector.


  •       Apps for autonomous cars that will provide en route solutions for car park access, payments made from the car, and other mobility advantages.
  •       Smart City.
  •       New commands such as voice recognition.
  •       Recognition of facial expressions and the emotions they convey.
  •       Self-Driving Car: The interesting thing is what you can do in transit, such as watch TV, work, etc.
  •       Flying cars: More than cars, drones that will allow you to track vehicles or guides. A new type of vehicle that will conquer our future.
  •       Flying boots will provide a solution in the last mile of eCommerce. 
  •       Cars that will respond to the environment by avoiding all types of pollution, including noise.
  •       Renewable energies, a differentiating element in the mobility of the future.
  •       IoT: Not only are people connected, but also things.
  •       Business innovation, where collaboration with start-ups is crucial.



Business Innovation


Of all the trends that have been considered, Elisabeth Martínez highlights business innovation as the key to the Digital Transformation process and presents three ways to carry it out:


  •       Internal innovation: The best way to work with internal talent is to extract it by negotiating a new situation of intra-entrepreneurship. The key is to work with the talent of those who know the internal problems while taking risks as entrepreneurs.


  •       Open innovation: Working with people who have new ideas outside the organisation. It is a talent exchange so that the company can see how new talented persons work. A win-win relationship that is sometimes very difficult to manage.


  •       Investment: It is necessary to learn a new form of investment, where instead of gambling on an idea, the company opts for the team. Current investments are in 10 or 20 start-ups. Statistics have shown that out of every 10, only 1 will survive. 

The ideal situation, according to Elisabeth Martínez, is to work on internal and open innovation to keep abreast of what is happening outside. 

The Future in the Mobility Sector: What Will the Car of the Future Look Like?

  •       self-driving;
  •       electric;
  •       connected;
  •       and shared.


Beyond these features of the future car, Elisabeth Martínez adds that "in the future, transport will be free". The expert anticipates a future where not only will you travel in self-driving, electric and/or shared cars, but trips can be free of charge.

This new reality in mobility will also affect car manufacturers, garages, car parks and petrol stations. All of them will be affected because if the way of moving changes, the design of cities, their regulation, and many other aspects will also change. And business will doubtlessly be also affected. Are you all ready?