5 Books to lead the Digital Transformation

Published : 08/10/2017 15:28:04
Categories : Digital Transformation

Companies such as Facebook, Amazon, AirBnB, and Twitter have become synonymous with success and key references in digital innovation. We tend to speak about brands, companies, and platforms, but if we look a little further we will discover that behind each of these success stories there lies a story of digital leadership.

Who are some these digital leaders and what are their reference books?

1. Mark Zuckerberg

Creativity, Inc.

The founder of Facebook is an avid reader and among the books that inspired him to develop one of the most powerful social networks of our time is “Creativity, Inc.”. In this book Ed Catmull tells the fascinating story of the creation and evolution of Pixar, a leading animation studio.

2. Jeff Bezos

The Innovator’s Dilemma

Aside from being the founder of Amazon, Jeff Bezos, is one of the greatest visionaries of cloud computing. He managed to foresee, before anyone else, what the internet would become in future years. In “The Innovator’s Dilemma”, the author shares the basic principles for addressing innovation without losing a leadership position by analysing some of the more relevant successes and failures of the digital era.

3. Bill Gates

Where Good Ideas Come From: The Natural History of Innovation

Bill Gates is one of the most widely-recognised businessmen from the beginning of the digital era at a time when the first personal computers were launched. The computer specialist, philanthropist, and founder ofMicrosoft was able to take the lead and become a pioneer of the computing revolution along with Steve Jobs, creator of Apple. In this book Steven Johnson, a global authority on networks, innovation, and communication technology, reflects on the different sources of creativity.

4. Biz Stone

 Things A Little Bird Told Me

Biz Stone, co-founder of Twitter, tells in this autobiographical book the story of how he created a globally-popular company originating from a microblogging service. The company, which currently boasts 300 million users, has not only made him a millionaire, but also an icon in the digital era.

5. Brian Chesky

The Sharing Economy

Brian Chesky is the founder of AirBnB. A young industrial designer who found “an innovative solution to common problems and managed in less than 10 years to make AirBnB the undisputed leader of the collaborative economy with millions of hosts in almost 200 countries.

Recommended via Twitter by Brian Chesky, this book by Arun Sundararajan gathers the principles for a new economy closely linked to the digital era, the collaborative economy. A new way of doing business based on sharing and driven by new digital transformation opportunities.


These are some of the books we suggest to inspire you this summer and open your mind to new forms of understanding the digital transformation. In September, we will be back with more GoingDigital’s, more experiences and more digital trends.